Winter Glow at the Three Counties Showground
Friday 20 November - Thursday 31 December 2026
Winter Glow returns to the Three Counties Showground in Malvern for Christmas 2026, bringing a huge selection of festive experiences together for families looking for a magical Christmas day out.
From a personalised visit to Father Christmas and a spectacular illuminated light trail to ice skating, UV crazy golf, fairground rides and Christmas shopping, Winter Glow 2026 offers plenty of festive fun for all ages.
Personalised Father Christmas Experience
Families can enjoy a special personalised Father Christmas experience, with groups of up to eight able to explore the immersive Winter Village before meeting Father Christmas himself.
Santa: What’s included:
- A personalised Father Christmas Experience
- Access to the immersive Winter Village
- Drinks and biscuit decorating in Mrs Claus’ Bakery
- Little ones receive a special gift from Father Christmas
Illuminated Light Trail
Step into a sparkling winter wonderland on the Winter Glow Light Trail, where dazzling illuminations and festive displays transform the showground after dark. It’s a magical Christmas experience for families, couples and groups of friends.
Ice Rink
Take to the ice on the region’s largest covered real ice rink. Whether visitors are confident skaters or taking their first tentative steps on the ice, it’s a great way to add some traditional festive fun to a visit to Winter Glow.
UV Crazy Golf
Try something a little different with an 18-hole elf-themed UV Crazy Golf course. Expect glowing obstacles and plenty of festive surprises as players make their way around the course.
Traditional Fairground
Enjoy classic fairground fun with a selection of rides and attractions adding to the festive atmosphere at Winter Glow 2026.
Christmas Market
Browse a spacious indoor Christmas Market filled with festive gifts and treats from a variety of traders. Stalls include local arts and crafts, children’s books, homeware, unique present ideas and tempting seasonal goodies.
The Christmas Market is open from 20 November – 20 December 2026 on Fridays, Saturdays and Sundays, plus 21–24 December 2026.
Entry to the Christmas Market and parking are completely free, and no ticket is required. The market is indoors next to the Food Quarter, although the area is unheated, so visitors are advised to wrap up warm.
Food Quarter, Café and Winter Bar
Complete the Christmas experience with warming drinks, festive feasts and seasonal street food at the Food Quarter, Café and Winter Bar – ideal for warming up between activities.
With so much to enjoy in one location, Winter Glow at Three Counties Showground is a great choice for a festive family day out near Gloucestershire this Christmas.
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