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Winter Glow at the Three Counties Showground

Friday 21 November - Wednesday 31 December 2025

Winter Glow returns to the Malvern Showground in 2025, bringing the biggest festive event in the Three Counties with magical experiences for the whole family to enjoy. Highlights include:

  • Personalised Santa’s Grotto – Groups of up to eight can enjoy a truly unique experience, exploring Mrs Claus’ Bakery, the Toy Workshop and a charming Winter Village before meeting Santa himself.
  • Illuminated Light Trail – A sparkling journey through dazzling festive displays.
  • Ice Rink – The region’s largest covered real ice rink, perfect for seasonal skating.
  • UV Crazy Golf – An 18-hole elf-themed UV course full of glowing surprises.
  • Traditional Fairground – Classic fun and rides for all ages.
  • Christmas Market – A spacious indoor market featuring local arts and crafts, children’s books, homeware, unique gifts and tempting festive treats. Open from 21 November – 21 December 2025 on Fridays, Saturdays and Sundays, plus 22–24 December, the market offers a huge variety of original present ideas. Entry and parking are completely free, no ticket is required, and the market is located indoors next to the Food Quarter. Visitors should note that although indoors, the area is unheated, so wrapping up warm is advised.
  • Food Quarter, Café and Winter Bar – Warming drinks, festive feasts and delicious seasonal street food.

A festive extravaganza not to be missed, Winter Glow guarantees a magical Christmas experience for the whole family.






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