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Winter Glow at the Three Counties Showground

Friday 21 November - Wednesday 31 December 2025

Winter Glow returns to the Malvern Showground in 2025, bringing the biggest festive event in the Three Counties with magical experiences for the whole family to enjoy.

Highlights include:

  • Personalised Santa’s Grotto – Groups of up to eight can enjoy a truly unique experience, exploring Mrs Claus’ Bakery, the Toy Workshop, and a charming Winter Village before meeting Santa himself.
  • Illuminated Light Trail – A sparkling journey through dazzling displays.
  • Ice Rink – The region’s largest covered real ice rink, perfect for festive skating. 
  • UV Crazy Golf – An 18-hole elf-themed UV course full of glowing surprises.
  • Traditional Fairground – Fun and rides for all ages.
  • Christmas Market – Open from 21 November to 21 December on Fridays, Saturdays and Sundays, plus special dates from 22 to 24 December, with seasonal gifts and treats.
  • Food Quarter, Café and Winter Bar – Warming drinks, festive feasts, and delicious street food.


A festive extravaganza not to be missed, Winter Glow guarantees a magical Christmas for the whole family to enjoy.



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