Festive Fun Arrives in Malvern as Winter Glow Opens for 2025
Winter Glow brings festive magic to Malvern
Winter Glow, the West Midlands’ biggest multi-attraction Christmas event, transformed the Three Counties Showground into a festive wonderland when it opened on Friday, delighting families and friends with magical seasonal experiences.
Running until Wednesday 31 December, this year’s event promises more festive cheer than ever before, with highlights including the region’s largest outdoor light trail, a covered ice rink, personalised Santa experiences, UV crazy golf, and a Christmas market filled with gifts and seasonal treats.
Thousands of visitors have already stepped into the magic at Winter Glow, with the showground illuminated by dazzling lights and festive spirit.
Joy on the ice – The region’s largest covered ice rink sets the scene for festive fun, as skaters of all ages spin, stumble and laugh together beneath sparkly lights.
Personalised Father Christmas experience – Families enter Santa’s Winter Village, where Mrs Claus welcomes children into her bakery, playful elves teach circus skills in the toy workshop, and every child receives a personalised gift from Santa himself.
Dazzling installations – From glowing tunnels to enchanting displays, the Illuminated Light Trail invites families and couples to wander through more than 30 shimmering installations on a magical journey.
Golf showdowns – Whether it’s families competing, friends taking on a lively challenge, or a quirky date night, the UV Crazy Golf course offers neon fun for all ages.
“It’s wonderful to see the showground buzzing with festive spirit and families making magical memories together,” said Chris Tarren, Managing Director at Winter Glow. “We’re excited to welcome even more visitors in the run-up to Christmas; it’s the perfect way to celebrate the season.”
To book tickets, visit winterglow.co.uk.
Explore Gloucestershire
30 November 2025
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