Winter Glow Kids Go Free Light Trail Offer Returns for Christmas 2026
Winter Glow is making festive magic easier for families this Christmas with the return of its popular Kids Go Free Light Trail offer
The West Midlands’ biggest multi-attraction festive experience returns to the Three Counties Showground in Malvern from 20 November to 31 December 2026, bringing together spectacular illuminations and a host of Christmas attractions.
Back by popular demand, children under 10 can enjoy the Classic Light Trail completely free when accompanied by a paying adult – but families will need to be quick, as the offer ends on Sunday 6 September 2026.
Kids Go Free on the Winter Glow Light Trail
Winter Glow’s Illuminated Light Trail will feature more than 20 unique installations, with brand-new immersive light features planned for Christmas 2026.
This year’s theme is The Tale of Atlas Frost, telling the story of Atlas Frost, the Guardian of Curios, who is carrying home news of wondrous trinkets and toy inventions from faraway lands to Father Christmas.
The returning Kids Go Free offer follows its success last Christmas, when Winter Glow gave away 6,000 children’s tickets to help more families enjoy the festive experience.
More Christmas Attractions at Winter Glow
There’s plenty more to enjoy alongside the Light Trail, including ice skating on the West Midlands’ largest indoor ice rink, UV Glow Crazy Golf and personalised Father Christmas Experiences.
Entry to Winter Glow itself is completely free, giving visitors access to the fairground, Christmas Market and Food Quarter. Onsite parking is also free, helping families save even more on their festive day out.
Chris Tarren, Founder of Winter Glow, said: “Christmas is the time to make memories – last year we gave away 6,000 kids tickets to help families do just that. That’s why this year we have brought back the popular ‘Kids Go Free’ on the Light Trail offer, so even more families can enjoy the magic of Winter Glow.
“It’s going to be truly special, and we can’t wait to welcome visitors to Winter Glow this year.”
Winter Glow 2026 at Three Counties Showground
Winter Glow takes place at the Three Counties Showground in Malvern from 20 November to 31 December 2026, with tickets for the Light Trail and other bookable experiences on sale now, subject to availability.
> Book Tickets for Winter Glow 2026
Explore Gloucestershire
21 August 2026
For further information.
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