The Cheltenham Trust Announces New Partnership with Local Brewery Clavell & Hind
The Cheltenham Trust is delighted to announce an exciting new partnership with Clavell & Hind, a Gloucestershire-based brewery with deep historical roots and a strong commitment to sustainability. This collaboration will see Clavell & Hind’s handcrafted beers served across The Cheltenham Trust’s venues, enhancing the visitor experience while supporting local businesses.
Clavell & Hind, named after 17th-century highwaymen John Clavell and Captain James Hind, embraces history and craftsmanship. Originally founded in 2017, the brewery produces exceptional beers inspired by traditional English ales, reflecting the heritage of the Cotswolds and Cheltenham. Operating from a purpose-built site just 4.4 miles from Cheltenham Town Hall, Clavell & Hind ensures a truly local and sustainable brewing process, with all beers crafted and distributed within a 60-mile radius.
Sustainability is at the heart of Clavell & Hind’s operations. The brewery repurposes spent grain as livestock feed, works with local suppliers to reduce transport emissions, and carefully manages water usage, recycling it into future batches. Additionally, its keg system minimises packaging waste, as kegs are returned, cleaned, and reused—reinforcing an eco-conscious approach to brewing.
The Cheltenham Trust, a leading provider of culture, sport, and leisure, plays a key role in sustaining Cheltenham’s heritage while enriching the local community. This partnership aligns with The Trust’s mission of preserving Cheltenham’s history, while championing high-quality, locally crafted products.
“We are delighted to partner with Clavell & Hind, a distinguished local brewer that shares our passion for quality and community. This collaboration reflects The Cheltenham Trust’s commitment to fostering strong local partnerships that enhance Cheltenham and Gloucestershire’s cultural and social fabric. By working with businesses that align with our values, we continue to create enriching experiences for visitors while supporting the local economy. We look forward to the opportunities this partnership will bring and its positive impact on our community.”
— James Baker, Acting CEO, The Cheltenham Trust
“We are pleased to work with Clavell & Hind, a truly authentic and passionate local supplier. Supporting local producers is central to The Cheltenham Trust’s ethos, and this partnership allows us to offer high-quality, locally crafted products to our guests across our venues. We look forward to collaborating with their team and sharing their fantastic beers with our customers.”
— Michael Barlow, Head of Food & Beverage, The Cheltenham Trust
“We are very excited to be partnering with The Cheltenham Trust as the official beer supplier for their venues. It was important for us to work with a local partner that shares our values, and The Trust does outstanding work for the community—this partnership felt like a natural fit. We are proud to support local initiatives and look forward to bringing our beers, including a few exclusives, to the people of Cheltenham over the coming months.”
— Mike Cassidy, Director, Clavell & Hind
Locally Crafted Beers Now Available
Clavell & Hind’s beers will now be available at The Cheltenham Trust’s venues, including The Garden Bar, reopening in Spring 2025. The Pillar Room at Cheltenham Town Hall has also been revamped with Clavell & Hind branding, creating a welcoming space where visitors can enjoy locally crafted beers in a refreshed setting.
Beers available will include:
- Black Bess Stout – A well-balanced stout with roasted malt sweetness and a slight hop bitterness.
- Coachman Golden Ale – A crisp, thirst-quenching brew that bridges the gap between lager and ale.
- Blunderbuss Pale Ale – Packed with vibrant flavour and named after the famous firearm.
- Liberty IPA – A harmonious blend of citrusy hops and a subtle malt backbone.
- Outlaw Pilsner – A crisp and refreshing pilsner, best served cold.
- Bad Apple Cider – A bold, locally crafted cider.
As part of this collaboration, The Cheltenham Trust and Clavell & Hind will host meet-the-brewery events and launch a premium lager exclusive to The Garden Bar and Clavell & Hind’s taproom.
A Partnership Beyond Beer
This collaboration is more than just about beer—it is a commitment to celebrating local heritage, enhancing visitor experiences, and supporting Cheltenham’s vibrant community. The partnership will introduce more people to Clavell & Hind’s beers, while contributing to the brewery’s growth and expansion.
As demand increases, new job opportunities will be created at Clavell & Hind, further benefiting the local economy. This initiative also highlights the power of a local charity working hand-in-hand with a local business, ensuring that expenditure stays within Cheltenham. By keeping revenue within the community, the partnership supports local organisations, businesses, and suppliers, fostering a sustainable and thriving economy.
Stay updated on upcoming events and exclusive releases by following The Cheltenham Trust and Clavell & Hind.
For further information, please contact:
📩 The Cheltenham Trust
🔗 Website: cheltenhamtrust.org.uk
📧 Email: communications@cheltenhamtrust.org.uk
📩 Clavell & Hind
🔗 Website: clavellandhind.co.uk
📧 Email: hello@socialandsocial.co.uk
About The Cheltenham Trust
The Cheltenham Trust is a leading provider of culture, heritage, sport, and leisure in Cheltenham. Managing some of the town’s most iconic venues, The Trust plays a major role in sustaining the local economy and improving the well-being of the community.
About Clavell & Hind
Clavell & Hind is a local brewery with a rich history and a passion for crafting high-quality beers. Committed to sustainability and tradition, the brewery produces its beers on-site and delivers them across the Cotswolds, keeping the spirit of local brewing alive.
Explore Gloucestershire
6 March 2025
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