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PYO Strawberries Gloucester | Primrose Vale

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Primrose Vale Farm Shop

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Primrose Vale Farm Shop & PYO

Nestled on the edge of the Cotswold scarp between Cheltenham and Gloucester you will find Primrose Vale Farm Shop & PYO. Their speciality is growing super fresh, seasonal fruit and vegetables picked daily from their own fields. So whether you prefer robust winter roots, brassicas packed with nutrients, your quintessential soft summer fruits or the first cut of asparagus, there’s plenty grown at Primrose Vale to suit everyone’s tastes.

Local produce is also very much a key part of the business, thus keeping food miles to a minimum as well as supporting other farmers and food producers. A visit to the shop will reassure you that this is very much the case as you will quickly realise their philosophy is to source from Gloucestershire and it’s surrounding counties whenever possible.

Primrose Vale Farm Shop - Opening times

Primrose Vale Farm Shop is open seven days a week.

June - September (inclusive)
Mon - Sat 9am - 6pm
Sun 10am - 5pm
(June & July: Sun 9am - 6pm)

October - May (inclusive)
Mon - Sat 9am - 5pm
Sun 10am - 4pm

Primrose Vale - Pick-Your-Own

The PYO fields at our farm are open from late May to October, offering around fifteen different crops for picking.

Among our most popular are the table-top strawberries, grown on raised platforms for easy picking without any slugs, bugs, or mud!

Additionally, visitors can enjoy a variety of fruits including raspberries, gooseberries, blackberries, blackcurrants, loganberries, tayberries, and whitecurrants.

In the autumn, plums, apples, pears, and plenty of pumpkins for Halloween are available. Occasionally, depending on the year, we also have vegetables on offer.

Primorse Vale - Farm Shop

In addition to fruits, vegetables, and fresh produce from specialised growers and suppliers, Primorse Vale offer a selection of other delicious items:

Handmade bread, cakes, and baked goods from small bakeries in Gloucestershire and surrounding counties, delivered fresh daily.
Local cheeses from the delicious cheese counter, sourced directly from small artisan producers. Enjoy varieties like Charles Martell's Stinking Bishop, Godsells Three Virgins, and Mrs. Smart's authentic Double Gloucester, famous for the annual cheese rolling event at Coopers Hill.
Quiches and pies crafted by the Outdoor Pig Company.

Primorse Vale also provide the option for fresh food and produce available for collection, with order sheets available for bespoke orders.

Find out more about the Primorse Vale Farm Shop.

The Farm Shop at Primrose Vale

Fresh Milk & Milkshakes at Primrose Vale Farm Shop

Enjoy farm-fresh milk and delicious milkshakes from the self-serve vending machine at Primrose Vale Farm Shop. Offering high-quality, locally sourced milk, you can refill your own bottle or indulge in a flavoured milkshake for a tasty treat. A fun, sustainable way to enjoy fresh dairy straight from the farm!

The Potting Shed Café at Primrose Vale

As each picking season begins, the Café at the establishment opens its doors for the summer, offering a variety of light refreshments, such as scoop ice creams, sundaes, cakes, sandwiches, paninis, and more. Ample seating is available, with plenty of tables both outside and within the marquee.

Throughout the summer season, the Potting Shed is open daily.

Monday to Saturday – 10 – 4.30pm
Sunday & Bank holidays: 10 – 3.30pm

The café extends its opening hours to include the Easter Holidays and October Half Term. Why not enjoy a hot drink throughout the year while children play; simply inquire at the shop counter.

Outdoor Children's Play Area at Primrose Vale

An outdoor play area adjacent to the shop offers a space for recreation during opening hours.

Visitors are welcome to utilise the facilities, including a vintage tractor, swings, slides, jungle gym, and obstacle course.

Even if not picking or visiting the shop, families are encouraged to bring their children to enjoy the play area. It's an opportunity for kids to play, exercise, and breathe in the fresh air. Refreshments are available at The Potting Shed Café.

Seasonal Events at Primrose Vale

Easter - Enjoy some Easter fun with a special trail for children aged 2 - 13 years
Halloween - pick your own pumpkins and a Halloween Trail
Christmas - a large selection of Christmas trees will be on offer including the opportunity to rent a tree. Plus the ideal time to source locally produced festive food.